Bon Good is a Dutch homeware label offering daily essentials for you et les petits. Our design philosophy is to create timeless pieces with an authentic soul for everyday life to enjoy. Basics that give your life a little bit of extra WOW. We combine the traditions of craftsmanship with contemporary design. Each item is carefully made by hand with love for detail and use of honest materials. Our collection range includes everything from bedding, kitchen essentials, table linen and home accessories. Especially for the little ones, we created a Bon Good Petite Collection.

All our products are thoughtfully crafted in collaboration with a small studio by people who love what they do. Bon Good stands for environmentally friendly products with high artistic quality. Therefore we only use consciously selected OEKO-Tex certified fabrics from European manufacturers. Our items are made of stonewashed linen to ensure everyday comfort. Linen is made to last for generations and will only become more beautiful and softer when it is used and loved.


Suzanne de Jonge-Bouhuijzen is the founder of Bon Good. While she goes through a hectic but beautiful life as a wife, mother of 2 young children and business owner, she was inspired to create this new brand. A way of life that embraces beauty, quality and joy in the things that we use in daily life was the basis for the foundation of Bon Good. The collection is inspired by the French 'je ne sais quoi' style, which literally means 'I do not know what'. Je ne sais quoi is the inexplicable talent of the French to create a style that looks wonderfully casual but well cared. Linen was a natural choice to realize this feeling and create products with a nonchalance, effortless beauty and elegance with a twist. We look at our products as 'daily essentials with that little bit of extra WOW’.

Love for linen

We cherish pure natural materials and choose linen for making lasting and timeless products. Linen is made from the fibers of the flax plant and is one of the oldest and strongest fabrics that exists. Linen is valued for its exceptional qualities. First of all it last for generations, the more it is used, the softer and more beautiful it becomes. Second, it is naturally hypoallergenic, anti-bacterial and antimycotic, making it a healthy choice for those suffering skin allergies. It creates a great microclimate and keeps the skin calm because of its natural pH balance. Therefore linen is especially suitable for babies and children. The fabric has a natural thermo-regulating which creates a feeling of freshness in summer and warmth and comfort in winter.

Our overall design focus is sustainability. All our products are made with love and care for the environment. Linen fabrics are one of the greenest and thus eco-friendly fabrics around. Flax is grown with far less water and pesticide than cotton. Our linen fabric is Oeko-Tex certified which guarantees that products are free of harmful substances and for that reason safe for human health and the environment.

Bon Good linnen tafelkleed wit

Photo Credits

Photography: Fiona Ruhe
Photo styling: AnoukB

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